CARDGROOVE / IDENTITY EXPLORATION

One chip. Three directions.

Contact-chip geometry, simplified into a recognizable mark.

01 / CONTACT
Rounded chip silhouette with crisp contact separations
cardgroove.
Small-size markMark on a dark background

The quiet classic.

A confident silhouette and simple contact lines. Closest to a physical EMV chip, with fewer details and a softer outline.

02 / GROOVE
Chip with concentric G-shaped grooves at its center
cardgroove.
Small-size markMark on a dark background

A signature in the silicon.

Nested G-shaped grooves inside a chip. Connects the Cardgroove name to a distinctive symbol while keeping the contact-pad cues.

03 / MODULAR
Separated geometric contact pads with a copper center line
cardgroove.
Small-size markMark on a dark background

Built from the contacts up.

Individual pads become a compact geometric emblem. The copper center adds a small accent; the gaps carry the chip shape.